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Why Your Social Media Plan Needs an Editorial Calendar
It took months, but senior management bought in. You’ve been given the budget and authority to head your brand’s social media marketing program. Yes! You’ve claimed the domains. You’ve designed the...
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Is Your Social Media Marketing Plan Missing “The Big S?”
Successful marketing and public relations efforts begin with solid strategy. So why do we, as professionals, forget about the big “S” when it comes to implementing social media efforts? Why is it we...
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Frequent Distribution of Digital Content is Key, But Keep it Interesting
On one hand, you want to impress your current and prospective customers with well-developed, engaging online content. But on the other, it might be easier to keep their attention with so-so articles...
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Nearly Nine in 10 Marketers Curating Content
If content is king, curating content can be thought of us making offerings to the king, right? Okay, so maybe we’re stretching the metaphor. But just as making offerings to royalty was one of the...
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One in Three Marketers Now Hosting Original Video Content Online
The numbers on online video are staggering. According to comScore, US Internet users watched nearly 40 billion videos in total and 22.6 hours of online video content during January alone. Visible...
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